Creative Rational.
The Hunter Valley has now become the ideal getaway destination for young Australians seeking memorable weekends with their closest mates. From rustic farm stays to sleek modern accommodations, the Hunter is the perfect place to disconnect from the everyday and reconnect with nature, friends, and unforgettable experiences.
Beyond its natural beauty, the Hunter has a thriving art scene, local produce and businesses within a rich small-town culture that exudes character and charm. This new branding approach leans into these lesser-known aspects, embracing a bold, youthful, and progressive energy that’s been largely untapped in the region’s history. It’s a fresh perspective – a modern, unapologetic take that celebrates the adventure, depth, and character of the Hunter.
Ultimately, this brand aims to educate young adults about the full spectrum of what the Hunter has to offer, from late-night bonfires under sprawling, star-filled skies to early morning air balloon rides.
